Brand Management
A professional marketing course that aims to provide knowledge about brand identity, brand value and brand building. The course is designed to build an understanding of the various strategies marketers can use.
The course focuses on three outcomes:
How to develop
offers that differentiate the brand from others?
In the market of numerous offers, the consumer chooses uniqueness. That is why the answer to the question "what makes your brand different from others?" is the foundation for further development. But how to find the UTP of a brand? Is this possible for all brands?
How to effectively communicate the brand offer?
When a unique selling proposition is found, marketers face the following powerful challenge: how to convey the advantages and uniqueness of the brand to the consumer? How to explain the key message in seconds of attention? And what should it be in the end?
How to create
and implement a successful brand strategy?
According to experts, every second promising brand leaves the market as a result of an ineffective brand strategy. Studying examples of successes and mistakes of other brands is the right vector for finding a breakthrough strategy for your brand.
The main topics of the course Brand Proposition:
Develop a proposal for differentiating the organisation (company).
Overview of cross-functional processes for developing value propositions.
Organising resources to ensure competitive advantage.
Defining the role of the brand for the organisation (company) and the value proposition.
Factors that determine brand identity and success strategy.
The role of innovation in formulating a brand's vision, identity and purpose.
Analysis of risks and barriers to brand development. Ways to overcome them.
Examples and characteristics of strong brands and successful brand management strategies.
Developing a brand strategy.
Course tutor
Yuri Ostrovsky
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Campaign Manager Programmatic Advertising at Webrepublic (Switzerland).
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13 years in marketing.
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Digital marketing consultant, speaker, and lecturer on GMP, Google Ads, GTM, GA4, Linkedin, Meta and TikTok Ads.
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2 years of teaching at СІМ.
This is the course of choice:
Specialists in marketing and brand management
Specialists in other areas who are interested in brand strategy
Students of marketing specialities
Private entrepreneurs who promote their business on their own
You will get:
Expertise
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Understand how to develop propositions that differentiate the organisation.
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Understand how the brand supports the proposition.
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Identify the factors that influence brand identity and success strategy.
ASC CIM certification
A certificate from the accredited educational center of The Chartered Institute of Marketing on completion of professional training in the chosen discipline will be a relevant addition to the CV of a marketing specialist or related fields.
Experience of the British system of professional education
The course is taught by a certified CIM tutor.
The training and assessment system complies with the British standard of vocational education.
If you are interested in how the British Vocational Education Standards work, then a short vocational course is a good opportunity to find out.
Study schedule