"Diploma in Professional & Digital Marketing"
is a complex marketing education for managers of marketing functions and subdivisions.
Prestigious diploma
After graduation, students receive a British diploma of the European model. In 1992, the European Union declared the CIM diploma the best professional qualification in the EU countries.
Versatility
CIM in business and marketing is like English in the world. You speak English, you can speak to the whole world. You speak the language of CIM, you can speak to marketers all over the world.
Learning from practitioners
Tutors and speakers of the course are practicing marketers of national and international companies, CMOs/heads of marketing teams.
Recognition in the world
The Chartered Institute of Marketing is the largest marketing community in Europe with a century-old history. The patron of the institute is the King of Great Britain.
Case studies
Training takes place on real examples from various businesses of national and international companies.
Graduates of The Chartered Institute of Marketing work in managerial marketing positions in:
The diploma course consists of four key modules: Strategy and planning, Optimizing customer experience, Commercial Intelligence, Brand Proposition.
Together, they make up the mandatory base of knowledge and skills of a marketing manager. The course provides skills for managing the marketing function of a business.
Program content:
01
Strategy and planning
Strategic planning and management of the organization
Defining the mission, vision, and strategic goals of the organization
The impact of external and internal factors on organizational strategy
Cascading goals and coordinating operational tasks
Analysis of the environment, strategic tools, development and implementation of strategic marketing plans
Analysis of the environment of the organization, assessing consumer and stakeholder behavior
Strategic matrices and methods of analysis
Assessing the competitive environment and brand effectiveness
Integrating analysis results to develop strategic decisions
Marketing resource planning and performance evaluation
Integrating strategies and tactics to implement a marketing plan
Resource management, performance evaluation, and performance management
Evaluation and balance of resources to achieve goals
Planning, control, and performance evaluation
Monitoring and analysis of performance indicators
Process improvement and change management
02
Optimizing customer experience
Interaction with clients
An Analysis of Organization Types and Their Impact on Customer Experience
The Customer Journey: Stages from Awareness to Loyalty Formation
Using data analytics to evaluate and implement improvements
Developing an effective customer experience strateg
Character creation based on detailed research and data analysis
Identifying pain points in the customer journey and developing solutions to eliminate them
Using Analytics to Improve Customer Engagement
Analysis and development of customer experience
Key metrics for assessing the effectiveness of customer processes
Strategic Plan for Optimizing the Customer Journey
Integration between departments and continuous development of processes to improve customer interactions
03
Commercial Intelligence
Financial and marketing analysis
Key financial indicators and metrics
Marketing Performance Analysis and Analytics
Assessing customer interactions and behavior
Marketing Campaign Testing Methodology and Optimization
Optimization of business processes through data and resources
Data analysis for strategic development and customer acquisition
Resource efficiency and continuous improvement
Financial management for business process optimization
Methods of budgeting and forecasting expenses
Analysis of efficiency and ROMI in marketing strategies
Risk management and stakeholder engagement
04
Brand Proposition
Strategic development of competitive advantages
Competitive Strategies and Market Differentiation
Analysis of the market environment and competitors
Formation and implementation of a value proposition
Strategic identity and brand managemen
Branding and Management
Interacting with consumers and building trust
Strategic analysis and innovative development
Innovative strategies for the brand
Innovation as a basis for achieving competitive advantages
Brand evaluation and positioning
Challenges and management strategies in a changing market
Program tutors:
01
Module Marketing & Digital Strategy
Yaroslav Humeniuk
-
CMO KNESS Group
-
20 years in marketing
-
worked in the markets of Kazakhstan, Ukraine, Poland
-
4 years of teaching at CIM
02
Customer experience optimization module
Tatiana Budzynska
-
Digital Marketing Manager at Groupe SEB
-
10 years in marketing
-
Worked with well-known international brands.
-
A large number of successfully implemented projects, with a focus on the launch of innovative products.
03
Commercial analytics module
Oleksandr Savych
-
CEO of Nexus Automotive
-
22 years in marketing
-
He worked on the markets of Kazakhstan, France and Ukraine
-
9 years of teaching
04
Brand value proposition module
Yury Ostrovsky
Campaign Manager Programmatic Advertising at Webrepublic
Expert with 13 years of experience in digital marketing.
Digital marketing consultant, speaker and lecturer.
Google Marketing Platform (GMP) sales partner.
Admission conditions
-
2 years of experience in marketing;
-
Level of English proficiency B2 and higher;
-
Possession of higher education (bachelor's, master's).
Admission procedure
-
Successfully pass online testing (in English and marketing);
-
Provide the necessary documents;
-
Pass an interview;
-
Sign the contract;
-
Pay the registration fee.
Profile of students
Diploma
Cost:
Cost of the entire program (4 modules): £4825
Cost of one module: £1480
For students whose level of English does not allow them to pass the exam in English, there is an option of testing in Russian for the ASC CIM diploma.
For details, contact Community Manager Kateryna:
+38 (067) 175-84-84 (Telegram, WhatsApp)
Program content:
Next start:
March 29, 2025
The cost of the program
from 4825 £
The cost of module
1480 £