The "Diploma in Professional Marketing" program consists of three mandatory modules:
At the end of each module, students submit a qualifying paper, upon positive assessment of which students receive a certificate. Upon completion of the entire program (3 certificates), students receive a British diploma of the European model. In 1992, the European Union declared the diploma of The Chartered Institute of Marketing as the preferred professional marketing qualification in the member countries.
December 20an online event will be held "Getting to know CIM programs". During the hour, several speakers will provide guests with comprehensive information about the value and features of education and answers to all questions.
Resource management
Objectives of the module
This module teaches you to adapt and use a strategic approach to implementing marketing business objectives. Focuses on effective ways to attract a full range of resources to optimize marketing results. Teaches financial management, which is necessary to return marketing investments.
Structure of the module
The module consists of three blocks. Each of them includes two learning outcomes, which are evaluated according to the relevant criteria and checked by the level of performance of the final written task.
People management
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Marketing team development and management (20%)
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Improving the effectiveness of marketing with the help of human resources (20%)
Marketing resources
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Evaluation of the effectiveness of available resources (15%)
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Optimizing available resources and developing plans to improve marketing performance (15%)
Finance this marketing
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Using current approaches to marketing budget management (15%)
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Analysis, evaluation and presentation of the financial performance of the marketing function (15%)
EvaluateAnna: task
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Submission of the final work prepared on the basis of the subject and company chosen by the student.
Innovations in marketing
Objectives of the module
This module teaches how to take a visionary approach and innovate to help a company meet the challenges of a dynamic market. Gives an understanding of the relationship between marketing and innovation, and teaches us to recognize key factors in the creation and development of innovations in the marketing function. Shows how to use internal and external marketing to support and develop innovation throughout the company.
Structure of the module
The module consists of three blocks. Each of them includes two learning outcomes, which are evaluated according to the relevant criteria and checked by the level of performance of the final written task.
By the end of this module, you will be able to master the following groups of skills:
Chapter 1: Innovation
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Understanding the impact of innovation and disruptive processes on company growth (15%)
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Assessment of key factors that contribute to the innovative development of the company (15%)
Section2: Innovative Marketing
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Understanding the principles of innovation in all marketing functions (15%).
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Developing a business case for marketing-related innovations (20%).
Section3: Innovation in action
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Activities that are necessary to implement innovative marketing in life (15%).
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Development of an innovative communication plan (20%).
EvaluateAnna: task
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Submission of the final work prepared on the basis of the subject and company chosen by the student.
Marketing and digital strategy
Objectives of the module
This module teaches the use of both traditional and digital strategic approaches to marketing planning, integrating digital strategy, models, frameworks, and methods to achieve competitive advantage.
Forms practical skills in analyzing the situation and using methods of assessing the external and internal environment in order to make effective decisions.
Teaches how to implement all stages of the marketing planning process - from auditing, making strategic decisions to implementing plans in both traditional and digital channels.
Provides insight into resource management and monitoring and measurement methods that allow you to achieve strategic marketing goals.
Structure of the module
The module consists of three blocks. Each of them includes two learning outcomes, which are evaluated according to the relevant criteria and checked by the level of performance of the final written task.
By the end of this module, you will be able to master the following groups of skills:
Chapter 1: Situation Analysis
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Understanding the analysis of the current/future internal/external environment of the organization (15%)
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Interpretation of information and ideas, development of recommendations for making strategic decisions (15%)
Chapter 2: Planning
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Development of marketing goals and strategies to achieve company goals (20%)
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Development of a strategic marketing plan and an auxiliary marketing complex to achieve marketing goals (20%)
Chapter 3: Implementation and Control
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Determining the resources needed to implement a strategic marketing plan (15%)
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Application of monitoring and measurement results, as well as adaptation of the marketing plan for continuous improvement (15%)
Evaluation: tasks
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Submission of the final work prepared on the basis of the subject and company chosen by the student.