"Resource Management" module.
"Diploma in Professional Marketing"- this is a comprehensive marketing education for heads of marketing functions and divisions.
It consists of three key modules:
Marketing & Digital Strategy
Resource Management
Innovation in Marketing
Together, they form a mandatory base of knowledge and skills for a marketing manager.
You can start studying from any module. April 8 The Recourse Management module will be launched in 2023.
Resource Management
Marketing is a key business function that directly manages the company's resources.
Human resources
Technological resources
Financial resources
All of them are necessary for effective marketing activities of the business. And it is precisely on their competent combination, balance and productivity RESULT.
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For which marketing tasks is it better to involve your own staff and for which contractor agencies?
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How to understand at the planning stage which marketing tools will be effective for promotion?
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How to evaluate the success of marketing if you are bringing a startup to the market?
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How to ensure financial effectiveness of marketing? And, what is important, how will it show the company's stakeholders?
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How to conduct an audit of already existing marketing and understand how to increase its effectiveness?
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How to use analysis tools to predict changes in the market and take this into account in the marketing strategy?
And this is far from the entire list of questions answered by the "Recourse Management" module.
The module consists of three units of blocks.
1. Managing People
This unit provides a complete toolkit for creating, motivating and developing an effective (self) marketing team.
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Selection and hiring of personnel
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Formation of teams: principles, laws, specifics
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HRM
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How the effectiveness of marketing activities depends on the quality and efficiency of the team
2. Marketing Resources
This unit teaches what marketing tools are (CRM, digital platforms, analytics tools), how to combine them as efficiently as possible to achieve the goal, and how to measure the result of their application.
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Overall assessment of the effectiveness of the existing marketing mix
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Evaluation of the rationality of the use of human capital
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Marketing activity planning in the context of its effectiveness
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Assessment of the rationality and effectiveness of using information resources to achieve results
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Marketing activity
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Selection and optimization of tools for marketing activities
3. Marketing Financial
This unit provides fundamental knowledge and skills of the financial component of marketing. Because an effective marketing strategy is one that knows how to manage the budget, return investments and ensure profit.
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Assessment of the rationality of the use of financial resources to achieve goals
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Marketing budget management techniques
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Monitoring the quality of marketing work
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Preparation and interpretation of reports for stakeholders
The Recourse Management module is one of the three modules that together make up the program "Diploma in professional Marketing" from CIM.
Is it possible to study only on this module or is it only available as part of the whole program?
According to the theoretical content, it does not differ. The syllabus for the programs is the same for all countries.
It differs in its practical component. Real business cases, on the examples of which training takes place, are partly taken from national markets.
Is it possible to start training with the Recourse Management module on the CIM program?
You can.
The program consists of three modules taught throughout the year. Due to the fact that the modules are built as independent, you can start learning from any of them.
Who will teach me in the program?
Tutor of the module Oleksand Savych, CEO of NEXUS Automotive. Oleksand is an expert practitioner in strategic marketing, startup marketing, innovation and trade marketing. Here we have prepared interesting information about the tutor. It's definitely worth a read.
Is it possible to get the full course syllabus?
How is learning?
Let's divide the question into two: Format and Method.
Format – ZOOM-conferences, Saturday-Sunday. (Because this is an education for marketers who work and are already building a career and our task is to strengthen students without breaking away from professional activity)
Method – Full-Intensive & Case-Study (FI&CS).
Full-Intensive – means that all topics are discussed directly in synchronous sessions with a tutor (48 hours each module). Students independently complete homework on topics covered or prepare pre-reading. The tutor is in contact throughout the module, answering questions. The student also receives individual advice on writing a qualification paper.
The method allows you to deeply study the material and ensure high ratings of passing the work, which, for example, methods that include a share of distance learning do not guarantee.
Сase-Study – it is interesting!
This means that learning takes place on real business examples, and students can do homework on examples of their own companies if they wish. The method allows you to check the material in practice immediately, solve business problems and get many real examples and situations.
In conclusion, it is important to note that the "Resource management" module, like the entire "Diploma in Professional Marketing" program, is designed for heads of marketing divisions, or for those marketers who plan a managerial career in marketing.
If you want to learn how to successfully manage the implementation of marketing strategies, effectively manage the balance of resources and get maximum financial results from marketing projects, then this module is for you.
The start of the module is already on April 8, 2023.
Got a lot of questions?
It's natural.
The choice of fundamental education requires a fundamental approach.
This is why we have planned a special online event in February.
Familiarity with the Diploma in Professional Marketing program.
By the way, among the invited speakers Oleksand Savych (the same) is the tutor of the "Resource management" module.
The purpose of the event is to provide all guests with comprehensive information about
"The Chartered Institute of Marketing", content of programs and study features.
Speakers will also answer all guests' questions.
The event will be held online in February.